Published On: Tue, May 6th, 2014

TV App Developers Team For Broader Reach




London — The Europe-based TV App Agency, a TV app and connected-TV solutions specialist, and smart-TV systems developer Foxxum, said Tuesday that they have teamed up to “bring further value to their offerings and strengthen their standing in the smart-TV space.”

TV App Agency will add Foxxum’s smart-TV platform to its list of smart-TV platforms, set-top boxes and gaming consoles supported by their TV App Engine, such as Samsung, Panasonic, Opera TV, LG, Roku and Sony, further expanding the global reach of compatible connected TV devices, the company said.

The companies said that the partnership will enable Foxxum to integrate all apps provided by the TV App Agency to their existing portfolio of international smart-TV premium content.

With this they are setting up an even more attractive foundation for hardware clients with built in Foxxum smart-TV solutions:

“We define ourselves as a company supplying smart-TV solutions into different market segments. Extending our rich international content portfolio with TV App Agency apps aims at existing and potential clients in the fields of device manufacturing, making our and their smart-TV platform a unique selling argument,” said Ronny Lutzi, Foxxum CEO. “Referring to our list of partners on the other hand we provide tremendous reach to content providers to monetize their content. “

TV App Agency’s first customer to be added to the platform is U.K.-based The Genuine Gemstone Company. The fast-growing company said it has seen the huge potential in smart TV and has sought out TV App Agency to develop their Gemporia smart-TV app for all the major smart-TV platforms, including the Foxxum smart-TV portal. 

“We see smart TV as a core element of our strategy to make our live jewelry auctions easily accessible wherever our customers are and TV App Agency have been an excellent partner in developing our app for all major platforms,” stated John Bennett, The Genuine Gemstone Company Commerce director.

“Our goal is to provide our customers with worldwide reach across as many platforms and devices as possible through our TV App Engine. We are delighted to have Foxxum’s smart-TV platform as part of this offering and to be able to deliver the Gemporia app to all the major platforms worldwide,” stated Craig Park, TV App Agency marketing executive.